Digital Experience Sales Manager

About ABARTA

ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve. We value diversity and individuality and when you thrive, we thrive. ABARTA offers the perks of a large corporation with the personalized touch of a smaller company. We are a workplace that encourages sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization. We would love for you to become a part of our family to help make our vision of Quenching the Thirst of Our Neighbors a reality!

Summary

This position manages all business aspects of the approach, capabilities and execution of our digital platforms.  This role is responsible for defining our digital strategy and aligning with sales leadership and respective stakeholders to ensure we deliver a successful end-to-end customer experience.  The candidate will leverage all available analytics and insights to ensure our platform solutions, strategy and products continue to meet the needs of our customers.  This candidate will collaborate with sales leadership on further implementation opportunities of myCoke and other digital solutions to fully leverage the channel for ordering, support, service and payments capabilities so we can better optimize our go to market strategy.  We want to identify continuous advancements that both improves our customer’s overall digital commerce experience and focuses on customer retention and average order value so we can ultimately increase gross profit and volume to grow the business.

Responsibilities

• Develop the overarching strategy to identify and prioritize appropriate plans within platform. 
• Identify and quantify business growth opportunities (channels, outlets & revenue) at an enterprise level based on customer research and key KPIs.
• Responsible for capability enhancements on the myCoke platform through cross-functional collaboration with shared services and IT teams to ensure that the digital commerce platform meets both customer and business needs. 
• Partner with our internal Commercial, Sales and IT teams as well as NAOU and our CDO and CCBSS Shared Services partners on developing banners, marketing campaigns, customer segmentation and promotional programs to guide our digital journey.
• Analyze both platform and campaign performance data and adjust strategies and tactics as necessary to achieve desired results.
• Report results, insights, and recommended actions to improve both customer and business experiences.
• Stay up to date on marketing trends and technologies and recommend innovative marketing strategies that can help us reach our target audience.
• Collaborate with cross-functional teams to ensure that campaign messaging through storefront, email, SMS, etc. is consistent and aligned with product positioning and brand messaging.
• Support Sales, Commercial, Supply Chain, Planning, and Customer Care through collaboration, testing and training of new platform capabilities and enhancements. 
• Other tasks and projects as assigned by department leadership

Qualifications

• EDUCATION:  High School diploma or GED required. Bachelor’s degree preferred.
• EXPERIENCE:  5+ years of experience in digital strategy
  • Strong understanding of digital marketing principles.
  • Relationship management and an ability to communicate with all relevant stakeholders, leaders, customers, and associates.
  • Performance analysis skills to interpret web data such as load times, conversion rates, site visits, and bounce rates.
  • Knowledge of best practices and trends in digital channels for sales and customer feedback.
  • Proficiency in Microsoft Office suite of products.

Additional Information

ABARTA Coca-Cola Beverages, LLC applicants must submit to a background verification process prior to commencing employment with the company. Employment with ABARTA Coca-Cola Beverages, LLC is contingent on a pre-employment background check which may include drug screening, driving records (including minor moving violations) and will be evaluated according to ABARTA Coca-Cola Beverages, LLC guidelines to determine eligibility for this position. ABARTA Coca-Cola Beverages, LLC is an Equal Opportunity Employer Minorites/Women/Veterans/Disable/Sexual Orientation/Gender Identity.

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