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Strategic Initiative Manager / e-Commerce


Dallas, TX, US, 75254

Job Location: Dallas TX

General Purpose

The Strategic Initiative Manager/e-Commerce acts as the subject matter expert on e-commerce, leading the plan and implementation of e-commerce strategy for the company.  Understands and evaluates opportunities in the market.  Consults with customer teams to assist with the implementation of e-commerce strategies.  Understands internal operational routines and collaborates with customer teams and operations to insure bottler meets the needs of e-commerce customers.   

Monitors and reports against e-commerce revenue metrics.  Represents bottler on Coca-Cola North America technology, e-commerce and customer committees.  Develops and implements bottler strategy on  Analyzes customer behavior and designs campaigns and promotions to drive engagement, trial and purchase through  Financial responsibilities include:  growing monthly revenue on & growing customer revenue through traditional e-commerce and click and collect customers.  

Duties and Responsibilities
  • Designs and communicates channel strategy in terms of RTM, and e-commerce to meet long and short- term performance objectives.  
  • Creates and administers customer campaigns on 
  • Analyzes Customer behavior and develops strategies, campaigns and promotions to drive engagement, purchase behavior and long-term customer retention. 
  • Designs, managers and leads the e-commerce process.
  • Understands operational practices and gaps related to e-commerce operations.   
  • Collaborates with operations, sales and customers to close gaps and better serve customers.   Innovates in e-commerce platform and tracks results and trends regularly for e-commerce customers. 
  • Develops and provides capabilities and training to sales team. 
  • Managers key metrics for and e-commerce:  revenue, gross profit & volume.  
  • Formulate and lead e-Commerce strategy across the company. 
  • Connection between customer teams and field operations regarding e-Commerce opportunities and strategy. 
  • Manage day to day operations and strategy on 
  • To represent the bottler on CCNA e-Commerce committees  
  • Bachelor’s degree required 
  • Master’s desired.  
  • Sales and Marketing  
  • Familiarity with e-commerce, DSD operations 

Coca-Cola Southwest Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth