Senior Account Executive

Date: Apr 10, 2024

Location:

Dallas, TX, US, 75227

Req ID: 187479

This role can report out of DFW, San Antonio, or Houston.

This role supports a Large portfolio including Travel, Colleges, Universities, and other prestige customers

General Purpose

Responsible for securing and managing large Food Service On Premise contractual customers with territories typically expanding across multiple Sales Centers, even Market Units, and possibly other Coca Cola bottlers. Maximize sales opportunities and EBITDA by thoroughly understanding the complexities of the customer's business and building enduring relationships based on trust and integrity with that customer's senior management team. Develop and successfully sell customer plans that include multi-year complex contracts, annual Customer Marketing Agreements, strategic and tactical pricing plans, and promotional plans that align with and supports the customer's business objectives and strategies as well as those of AC/CCSWB.

Duties and Responsibilities

Develops a customized multi-year business plan/ contract, addressing the critical needs of the customer or channel for existing and new customers while delivering AC/CCSWBEBITDA and volume.
Collaboratively develop with customer a strategic plan (price/package) and marketing plans that generates desired results for both the customer and AC/CCSWB
Conduct post promotional analysis measuring the success levels of promotions making any necessary changes
Routine analysis/reporting of EBITDA, volume, promotional plans, account opportunities, and FSOP key business indicators actuals vs plan.
Attend trade shows and host customer events that help align ourselves better with the customer
Work with other bottler ownership groups as required based on territory and customer
Work with Cross Functional Partners to achieve desired contractual EBITDA targets (i.e. PGM, Category Management, Commercial, Equipment Services, local operations).

Qualifications

Bachelor's degree or equivalent experience with a high school diploma required
Bachelor's degree preferred
5-7 years in consumer goods industry
Minimum of 5 years in sales/marketing and major account management
Experience working with our Economic Analysis (EA) model or similar financial model
Experience working with multi-year Contracts
Experience working with Neilsen and other syndicated data
Experience in developing successful annual business plans, marketing plans, andprice/package plans
Strong analytical, verbal, and written communications skills are a must
Working knowledge of CTM/CMA/channel pricing systems preferred
Experience in Planning / Forecasting
Above average Microsoft Office specifically with PowerPoint and Excel
Three years in the Coca-Cola system preferred
Prior formal negotiations training preferred
80% travel required

Coca-Cola Southwest Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.