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Sales Lead


Dallas, TX, US, 75254

Job Location: Dallas TX

General Purpose

Participate in the development of Coca-Cola Southwest Beverages holistic Long-Term Integrated CSS+GTM (Customer Service Systems and Go To Market) and process optimization.   


Plan and manage the effectiveness of service and execution in all different market segments and to take maximum advantage of all the sales potential to best meet customer needs at the optimal cost-to-serve.   


Participate in and lead cross-functional teams to effectively design and execute CSS+GTM. Partner with Region Sales Operations, NRS teams, local logistics, Planners, IT, Finance, Capabilities, Project Leaders and others to ensure appropriate improvements on processes that affect the logistics organization to deliver short and long-term objectives that includes, coordinate all pre-work; on site visits; personnel; tool implementations; and process changes  

Duties and Responsibilities

Primary responsibilities:  

  • Assist in/Lead the development of CSS+GTM process/model: Destination Planning; Assessment; Design; Plan/Build; Execution focused on the sales aspects.  
  • Lead the regional team and cross functional partners in implementation of CSS “quick wins”, acceleration and execution of CSS best practices, and building CSS local capabilities to ensure sustainability and a continuous improvement process.   
  • Partner with Region Sales Operations, NRS teams, local Logistics, Planners, HR, Category Commercialization leads, IT, finance, BII, Project Leaders and others to identify alternative service levels, ensure appropriate improvements on processes that affect Sales and logistics organization to deliver short and long-term objectives that includes coordination of all pre-work; on-site visits; tool implementations; and process changes.  
  • Identify and lead the development and deployment of new service models that increase our Customer Service and provide an efficiency in our Cost to Serve. 
  • Collaborate with other areas to identify key processes that may impact our front-line routines and provide solutions and efficiencies. 
  • Lead and develop the cost to serve for the service models, identify opportunities and propose adjustments. 
  • Identify opportunities to make adjustments in current operational structures based in seasonality. 
  • Partner with planning to make the routes planning for the front line efficient and accurate. 
  • Identify, create and deploy operational routines by role for the front-line. 


Personal Development   

  • Organizational effectiveness – lead sessions with the team to enhance effectiveness and employee engagement on an on-going basis 
  • Employee engagement – seek out opportunities to enhance employee engagement   
  • Core people processes – talent management, performance management   
  • Establish a comprehensive process that supports initiatives and is well connected to national goals  
  • Admin and routines  




  • Minimum Required: Bachelor’s degree   
  • Required: 10+ years’ experience in a sales role in the Cola-Cola system  
  • Field leadership experience  
  • Strong understanding of sales capabilities our current Customer Service Policies  
  • Strong understanding of the customer needs and expectations.  
  • Strong Experience in multiple projects, technology specifications, research and assessment  
  • Planning experience, business case development, process or project management experience  
  • Collaborating with PSS, sales teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders  
  • Effective communication & relationship building throughout all organizational levels; communicate long-term vision and shorter-term opportunities through clear & simple messages  
  • Demonstrate strong business acumen through the ability to create a multiple year business plan for Customer Service development and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity.  

Competencies Required:   

  • Delivers Results – Owns the deployment results and collaborates with the local teams to ensure sustainability of initiatives.  
  • Imports and Exports – Owns the importing of ideas as well as the exporting of best in class ideas as they are developed.  
  • Knows and Grows – In depth knowledge of the business and the ability to shape and effectively deploy solutions which sustainably grow the business.  
  • Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of decisions and activities on the ability to achieve long-term goals.  
  • Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.  

Technical Skills:  

  • Proficiency on Microsoft Project (or similar), PowerPoint, Excel and other common planning tools. Experience with OE/Six Sigma process improvement methodologies. Change management planning experience  
  • Advancing the Customer Relationship: Ability to facilitate and accelerate the business relationship based upon an understanding of the customer. Includes the ability to actively listen and engage in conversation with customers to uncover relevant information, resources and solutions.  
  • Independent Point of View: Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.  
  • Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches and processes.  

Travel time: Greater than 50%  

Coca-Cola Southwest Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth