Sales Manager

Date: Jan 22, 2026

Location:

Rochester, NY, US, 14605

Compensation: $90K - $120K / Annual based on experience
Schedule: Monday - Friday 7 AM - 5 PM

Finger Lakes Market

Build a career where your work matters to the business, the customer, and the communities we serve.

Be part of Coca-Cola Beverages Northeast, a locally rooted, people-first organization where meaningful work, long-term growth, and community impact come together.

Why Coke Northeast?

You’ll join a company that serves local communities across the Northeast and invests in the people behind the work.
You’ll be part of a culture that values development, collaboration, and fresh perspectives at every level.
You’ll build a career with the scale, stability, and opportunity of a trusted, iconic brand.

Job Description

The Sales Manager is responsible for the successful execution of all sales initiatives across the Large Store, Small Store and On Premise segments of business. In this role, the Sales Manager will have full responsibility for sales execution in all local, regional and national assigned accounts. Additionally, the Sales Manager is responsible for the supervision and development of a team of District Sales Managers and will have oversight of sales and merchandising personnel. The Sales Manager will be responsible for driving revenue growth and managing customer relationships to achieve sales targets and objectives.

Essential Duties & Responsibilities

Develop and implement strategic sales plans to achieve revenue targets and maximize market penetration with all local, regional and national assigned accounts within sales center territory
Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth
Collaborate with cross-functional teams, including Marketing, Operations, and Finance, to align sales strategies with business goals.
Regularly collaborate with Sales Directors, Key Account Managers (KAMs) and Commercialization team to remain informed of all promotional activity
Achieve and maintain Look of Success standards in all accounts; communicate expectations and ensure understanding within sales organization through effective communication
Monitor the effectiveness of trade marketing activities and adjust strategies as needed to achieve sales objectives
Build long-term, profitable relationships with key customers and serve as the connection point with store level leadership in operations
Address customer inquiries, concerns, and issues in a timely and professional manner to ensure customer retention and loyalty
Coach and lead a team of direct reports while ensuring a culture of learning and development

Job Requirements

High school diploma, GED or equivalent required
Bachelor's degree in Business Administration, Marketing, or related field preferred
Prior experience in a District Sales Manager, Key Account Manager, or related role required
Proven leadership ability and personnel management skills
Excellent verbal and written communication skills
Proficiency in Microsoft Office applications including Outlook, Excel and Word
Ability to analyze sales data and market trends to develop actionable insights and strategies
Ability to work effectively in a team environment, and across teams where necessary, to develop relationships throughout the company and to work collaboratively
Ability to communicate effectively at all levels within the organization, to clearly articulate relevant ideas, opinions and information
Valid driver’s license, driving record within policy guidelines, and insurance that meets or exceeds company requirements

Benefits & Perks
Eligible employees may have access to a comprehensive benefits package, which may include medical, dental, and vision insurance, a 401(k) with company match, life insurance, paid time off, fitness reimbursements, tuition reimbursement, employee discounts, scholarship opportunities, and more.

*Benefits eligibility and offerings may vary based on position, location, employment type, and union governance.

Background Verification
Employment with Coke Northeast is contingent upon the satisfactory completion of a pre-employment background verification. Depending on the role, this process may include a criminal background check, drug screening, and/or review of driving records in accordance with company guidelines and applicable laws.

Equal Opportunity Employer
Coke Northeast is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, veteran status, disability, or any other legally protected status under federal, state, or local law.

Massachusetts Notice
Under Massachusetts law, it is unlawful for an employer to require or administer a lie detector test as a condition of employment or continued employment. Violations of this law may result in criminal penalties and civil liability.