Sr. Director of On Premise (FSOP)
Bedford, NH, US, 03110
Applications will be accepted through March 27th
Compensation: $165,000 - $215,000 (Dependent on experience)
Build a career where your work matters to the business, the customer, and the communities we serve.
Be part of Coca-Cola Beverages Northeast, a locally rooted, people-first organization where meaningful work, long-term growth, and community impact come together.
Why Coke Northeast?
- You’ll join a company that serves local communities across the Northeast and invests in the people behind the work.
- You’ll be part of a culture that values development, collaboration, and fresh perspectives at every level.
- You’ll build a career with the scale, stability, and opportunity of a trusted, iconic brand.
Job Description
The Senior Director of On‑Premise reports to the Senior Vice President of Sales and Marketing and is responsible for setting and executing the company’s on‑premise strategy to drive growth and profitability. This role provides leadership across all on‑premise channels—including bars, restaurants, hotels, and entertainment venues—and works closely with cross‑functional partners to strengthen market presence and performance.
Essential Duties & Responsibilities
- Develop and execute an on‑premise strategy aligned with company objectives, market conditions, and consumer trends.
- Partner with cross‑functional teams to create annual business plans with clear goals, targets, and priorities.
- Build and maintain strong relationships with key on‑premise customers, including national accounts, regional chains, and independent operators.
- Optimize portfolio and pricing strategies to drive volume, share, and profitability.
- Lead and develop the on‑premise sales team, setting clear expectations and ensuring accountability for results.
- Identify growth opportunities through market expansion, emerging trends, and new business development.
- Oversee promotional and marketing initiatives to increase brand visibility and consumer engagement.
- Manage budgets and performance, taking corrective action as needed to achieve financial targets.
- Monitor competitive activity and market trends to inform strategic decisions.
- Ensure compliance with company policies and all applicable regulatory requirements.
- Represent Coke Northeast in the various Brand Partner Routines
Job Requirements
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
- 10+ years of progressive experience in sales, marketing, or business development within beverage or consumer packaged goods.
- Deep knowledge of on‑premise channels and customer dynamics.
- Proven ability to drive revenue growth and build high‑performing teams.
- Strong leadership, communication, and collaboration skills.
- Analytical and strategic mindset with a strong focus on results.
- Utilization of Technology and Data to steward channel planning and execution.
- Implementing Best Practices across the organization to deliver continuous improvement in all areas of responsibility.
Benefits & Perks
Eligible employees may have access to a comprehensive benefits package, which may include medical, dental, and vision insurance, a 401(k) with company match, life insurance, paid time off, fitness reimbursements, tuition reimbursement, employee discounts, scholarship opportunities, and more.
*Benefits eligibility and offerings may vary based on position, location, employment type, and union governance.
Background Verification
Employment with Coke Northeast is contingent upon the satisfactory completion of a pre-employment background verification. Depending on the role, this process may include a criminal background check, drug screening, and/or review of driving records in accordance with company guidelines and applicable laws.
Equal Opportunity Employer
Coke Northeast is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, veteran status, disability, or any other legally protected status under federal, state, or local law.
Massachusetts Notice
Under Massachusetts law, it is unlawful for an employer to require or administer a lie detector test as a condition of employment or continued employment. Violations of this law may result in criminal penalties and civil liability.
Nearest Major Market: Manchester
Nearest Secondary Market: Nashua