Director, Small Store - Key Accounts

About Liberty

At Liberty Coca-Cola, we strive to make our workforce as representative and inclusive as the communities we serve.  Our associates are our #1 asset, and we are committed to investing in our people, maintaining the highest safety standards, and creating a culture of growth and innovation.  We offer competitive compensation and benefits packages to full-time, permanent associates, including: Medical, Dental, Vision, Prescription drug plans, 401K with company contributions, paid vacation, company paid holidays, tuition reimbursement, and more.  Discover what it means to be energized by a multitude of possibilities and a dynamic team. Join us here at Liberty Coca-Cola Beverages LLC.

Summary

Can be located anywhere in Liberty territory. 

The Director of Small Store Key Accounts will be responsible for developing and executing sales strategies to drive growth and profitability within our small store key accounts segment within Liberty Coca-Cola Beverages (LCCB).  This role will lead a high-performing team and collaborate cross-functionally to ensure the successful implementation of key initiatives. In addition, this role is accountable for ensuring that the NAOU customer plans align with Liberty’s objectives and joint business plans.

Responsibilities

• Develop and implement sales strategies to achieve revenue and volume targets within the small store key accounts segment.
• Build and maintain strong relationships with key accounts, including major small store chains, Wawa, Quick Chek,7 Eleven, Club Coke and other small format retail partners.
• Drive revenue growth through effective assortment planning, pricing strategies, promotional programs, and new product launches.
• Lead, coach, and develop a team of Account Executives to achieve sales objectives and deliver exceptional customer service.
• Collaborate cross-functionally with internal teams including sales, commercial, finance, supply chain, and operations to ensure alignment and execution of business plans.
• Monitor market trends, competitive activity, and customer needs to identify opportunities for growth and innovation.
• Analyze sales data and KPIs to evaluate performance, identify areas for improvement, and develop action plans to address challenges.
• Manage the department budget effectively to maximize ROI and drive profitable growth.
• Ensure compliance with company policies, procedures, and standards of business conduct.

Qualifications

• Bachelor's degree or equivalent experience with a high school diploma required
• Bachelor’s degree in business administration, Marketing, or related field (MBA preferred).
• 8+ years of experience in sales, key account management, or related field within the consumer-packaged goods industry.
• Proven track record of success in driving sales growth and building strong customer relationships.
• Experience managing and developing high-performing sales teams.
• Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
• Excellent communication, negotiation, and presentation skills.
• Strategic thinker with the ability to develop and execute business plans.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Proficiency in Microsoft Office suite and CRM software.
• Working knowledge of PAT & CTM/CMA/channel pricing systems preferred
• Ability to travel extensively within Liberty Territory (approximately 40% travel).
• Ability to stand, walk, and move around large store environments.

Additional Information

Liberty Coca-Cola Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.