Market Sales Manager

About Liberty

At Liberty Coca Cola Beverages LLC, we’re committed to creating a workplace that reflects the vibrant communities we serve; where every associate feels valued, supported, and inspired to grow. Our people are our greatest asset, and we invest in them through a culture grounded in safety, integrity, collaboration, and innovation. With competitive compensation, comprehensive benefits (Medical, Dental, Vision, Prescription, 401K and more), and a focus on learning and advancement, we empower our teams to lead with courage, drive results, and foster success. Join a company where you can help us refresh and celebrate the moments of today while creating the possibilities of tomorrow.

Summary

The Market Sales Manager, Wholesale, is responsible for driving profitable growth across the Wholesale channel, including Resellers, Full-Line Operators (FLOs), Club, and Alternate Route to Market (ARTM) customers. This role serves as the primary liaison between Liberty Coca-Cola Beverages, partner distributors, and key wholesale accounts to deliver volume, revenue, and margin growth while ensuring best-in-class execution. The ideal candidate possesses strong leadership capabilities, wholesale market expertise, strategic thinking, customer relationship management skills, financial acumen, and a results-oriented mindset.

Responsibilities

• Achieve quarterly and annual sales objectives for volume, revenue, market share, and gross profit across the Wholesale and ARTM channels.
• Develop and execute strategic growth plans for Resellers, Full-Line Operators, Club accounts, and other wholesale customers to drive sustainable business growth.
• Build and maintain strong relationships with partner distributors and key decision-makers to maximize sales opportunities and ensure alignment of business priorities.
• Conduct regular in-market visits with distributor sales teams to identify growth opportunities, strengthen customer relationships, and improve execution standards.
• Lead monthly business reviews and sales meetings with distributor partners to communicate company priorities, marketing initiatives, promotional programs, and innovation launches.
• Collaborate closely with brand partners and cross-functional teams to successfully introduce and expand key brands, packages, and innovation opportunities.
• Train, coach, and develop distributor sales teams on product knowledge, selling strategies, PICOS execution standards, and cooler purity guidelines to improve marketplace execution.

Responsibilities Continued

• Monitor customer and distributor performance, proactively identifying trends, opportunities, and risks while developing action plans to drive growth and improve results.
• Ensure compliance with Customer Marketing Agreements (CMAs) and conduct Quarterly Business Reviews (QBRs) with contracted customers to evaluate performance and growth opportunities.
• Analyze purchasing behavior and market trends to protect distribution, identify gaps, and expand share of business within targeted accounts.
• Partner with Distribution, Operations, and Customer Service teams to ensure operational excellence, timely deliveries, and return rates that meet company performance targets.
• Partner with Finance to manage accounts receivable performance and ensure customer balances remain within established payment terms and company objectives.
• Effectively manage trade spending and operating expenses while ensuring compliance with company policies and procedures.
• Resolve customer concerns, service issues, and account escalations in a timely and professional manner to maintain high levels of customer satisfaction.

Qualifications

• Bachelor’s degree required.
• 7+ years of Consumer-Packaged Goods (CPG) sales experience.
• Beverage industry and distributor/indirect sales experience preferred.
• Proven ability to manage multiple customer accounts and priorities.
• Strong organizational, analytical, and problem-solving skills.
• Excellent communication, presentation, negotiation, and follow-up skills.
• Proficient in Microsoft Office and sales reporting tools.
• Valid driver’s license with a clean driving record.
• Reliable personal vehicle and appropriate insurance for business travel.

Additional Information

Liberty Coca-Cola Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.