Digital Analytics Manager
Charlotte, NC, US, 28211
Requisition ID: 244862
Locations: Charlotte
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Job Overview
The Digital Analytics Manager will be a part of our B2B eCommerce/Marketing team, responsible for providing analytical support helping the team make data-driven decisions and achieve objectives. This person will work closely with stakeholders to identify business requirements, design and implement analytical solutions, and provide insights that drive business growth. The ideal candidate will have a strong analytical background, experience in marketing analytics, and a passion for working with data.
Duties & Responsibilities
- Lead the analysis of all marketing campaign performance by collecting, analyzing, and interpreting data from various sources, including web analytics, CRM, and marketing automation systems
- Develop and maintain marketing dashboards and reports, providing insights that drive business growth
- Communicate findings and actionable insights to non-technical stakeholders in a clear and concise manner
- Participate in the development and implementation of marketing strategies, providing analytical insights to support decision-making
- Develop channel, customer, and user segment insights to understand opportunities for campaign targeting
- Lead the development of A/B testing scenarios to optimize campaign performance
- Serves as the representative for Consolidated on system digital data & analytics routines
Knowledge, Skills, & Abilities
- Strong analytical skills, ability to meet deadlines, and attention to detail
- Proficiency in analytical tools and technologies such as Excel, SQL, PowerBi, Tableau, and R.
- Experience with web analytics platforms such as Google Analytics or Adobe Analytics is preferred
- Experience with Salesforce Marketing Cloud Intelligence a plus
- Strong problem-solving and analytical skills, with the ability to think creatively and find solutions to complex problems
- Ability for working in a fast paced, high energy environment of competing priorities with tight deadlines
- Excellent communication and presentation skills, with the ability to translate complex analytical concepts into clear and concise messaging for technical and non-technical stakeholders
Minimum Qualifications
- Bachelor’s degree with 1 through up to 3 years of relevant experience
Preferred Qualifications
- Degree preferably in business administration, marketing and/or data analytics.
Work Environment
Office environment
Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.
Nearest Major Market: Charlotte