Channel Commercialization Sr Manager

Job Overview

The Sr. Channel Commercialization Manager is responsible for the total ownership of CCCI’s Marketing Commercialization plan program for their respective channel of business. The Sr. Channel Commercialization Manager translates brand and package strategies into effective, scalable commercial initiatives that drive company goals and objectives. This position requires a detailed understanding of channel trends, competitive landscape, and consumer shopping habits for their respective channel of business. The Sr. Channel Commercialization Manager also works closely with customer and field sales teams and commercial execution teams to understand and develop the tools needed to achieve business results including responsibility for achieving 100MM-150MM in dead net gross profit.

Duties & Responsibilities

• Develops and leads the marketing and commercialization strategy for their respective channel of business and collaborates cross-functionality with the Commercial Advisory, Customer and Revenue Management, and Commercial Execution teams to accomplish specific channel objectives
• Creates channel-specific commercialization strategies that are rooted in consumer, shopper, and channel insights and segments strategies into sections designed to accomplish key company objectives including share growth and revenue maximization
• Develops and communicates sales and execution standards (The Look of Success) for each respective channel of business and clearly details the merchandising standards necessary to achieve category business results
• Collaborates with the Customer and Sales Operations teams to develop and communicate quarterly and monthly commercialization plans that clearly support the channel strategy and include both selling and operational detail to enable the successful implementation of marketing initiatives
• Manages projects and initiatives from concept development through implementation and delivery to field or customer teams
• Leads the commercialization plan implementation process with key customer teams and ensures commercialization plans align CCCI objectives with customer objectives to create mutually beneficial retail programming through collaboration with customer leads and the understanding of the major customer objectives
• Manages the integration of new product innovation for respective channels including merchandising recommendations and any capital or expense needs, target selling lists, understanding of volume per outlet and dead net gross profit per outlet assumptions, and consumer messaging plans
• Collaborates with the Sales Analytics team to monitor performance and execution results for marketing programs and utilizes data to make recommendations for future programming efforts
• Aligns with NAOU and other corporate partners on commercial marketing strategies that ultimately deliver mutual objectives and utilize parent company tools and resources that will aid in the development of programs that meet the needs of shoppers, customers, and brands
• Performs other duties as assigned by the Director of Channel Commercialization

Knowledge, Skills, & Abilities

• 3-5 years experience managing a P and L
• 5-7 years leading a team in the Beverage or Consumer Packaged Goods industry
• Proficient in all Microsoft Office applications
• Knowledge of graphics software preferred
• Demonstrates the ability to develop strategic initiatives and build plans for execution
• Demonstrates the ability to multitask and manage and lead multiple projects
• Demonstrates the ability to communicate with and influence senior executives
• The ideal individual would have 3-5 years of experience with beverages or consumer package goods company with experience managing the creation and execution of Commercial strategies
• Proven experience effectively working directly with field sales and customer teams. Must be detail-oriented and show the ability to manage multiple projects effectively
• Computer skills required including Excel, Word, and PowerPoint
• Knowledge of graphics programs is a plus
• Bachelor’s Degree is required

Minimum Qualifications

• Bachelor’s degree (4 years in Business, Marketing, Communications, or related field)
• Driver’s License

Preferred Qualifications

• Knowledge acquired through 5 to up to 7 years of relevant work experience

Work Environment

• Office environment

#LI-MP1