Small Format, Field Activator
Coke Canada Bottling is Canada’s Local Bottler. We’re Made Local.
Proudly independent, we are a Canadian, family-owned business. Advancing a high-performing, collaborative and inclusive culture is at the core of our Vision to be the World’s Greatest Bottler, Built by the Best People, and you can help get us there.
We're excited you've taken the next step in your career journey! Please ensure you answer the application questions are answered and that you’ve spoken to your manager. Don't forget that this is a competition, so make sure your resume is up to date and that you're prepared for interviews as you move through the process.
Role Details
As a Small Format, Field Activator you’ll bring Coke Canada’s Toronto Red Zone strategy to life in our small format team by driving field execution, merchandising, and high‑impact brand activation across priority neighborhoods leading into FIFA 2026.
- Work Location – Toronto
- Seasonal Position- April/May-August
- Salary/Hourly Rate- $22.00/hour & $0.62/km for mileage
About This Opportunity
Under the supervision of the Red Zone District Sales Manager (DSM) and the Red Zone Sales Development Managers (SDM), the Red Zone Activator plays a key role in bringing Coke Canada’s Toronto Red Zone strategy to life by supporting field execution, recruitment, merchandising, and activation across priority neighbourhoods, leading into FIFA 2026. This role supports the dedicated Red Zone SDMs and contributes directly to delivering an unmissable brand presence across key customer locations.
For this position, the individuals will be based out of our Brampton facility; however, this is an in‑market, hands‑on, customer‑facing role ideal for post-secondary students looking to gain experience in sales, merchandising, marketing activation, and major‑event execution.
Responsibilities
Customer Conversion & Sales Support
- Assist SDMs with customer conversions and building relationships across FSOP, SS, and select accounts within the Red Zone.
- Support prospecting efforts and identify opportunities to expand Coca‑Cola presence in priority neighbourhoods.
Execution of Point Of Sale (POS) & Activation Tools
- Execute our Red Zone activation tools, including POS placement, signage, window treatments, digital displays, and merchandising.
- Assist with cooler setups, patio setups, and onsite branding to transition customers within the priority areas.
In‑Store & On‑Site Merchandising
- Complete in-store execution tasks such as stocking coolers and racking, display building, SKU compliance, and ensuring premium presentation standards.
- Support execution indoors and outdoors (patios, streetscapes, windows, entrances), depending on customer type.
Red Zone & Key Account Property Market Visits
- Participate in Red Zone market visits alongside DSMs, SDMs and Alternative Route to Market (ARTM) teams to prep for FIFA 2026 activation.
- Support execution across prestige properties and major events properties within and outside the Red Zone.
Collaboration & Cross‑Functional Support
- Work closely with the full Red Zone team—including SDMs from Food Service & On Premise and Small Format channels and ARTM—to support strategies, relationship building, and execution.
Qualifications
Required Skills & Competencies
- Strong communicator with comfort interacting in customer environments.
- High energy, adaptable, and able to thrive in fast‑paced, urban field settings.
- Detail‑oriented with strong executional discipline.
- Ability to work independently and within a structured team environment.
- Physically able to support merchandising tasks (lifting, carrying, movement of displays).
- Interest in sales, marketing, events, or customer experience.
Experience & Qualifications
- Highschool diploma required
- Current post‑secondary student eligible – available to work weekends only until April, then full-time May – August.
- Experience in Consumer Packaged Goods an asset
- Experience in business administrative or operational support an asset
- Experience in retail, sales, merchandising, or events is an asset, but not required.
- Valid G Driver License, clean abstract and personal vehicle required
- Excellent command of MS Office suite
- Ability to work in a fast-paced environment
- Dynamic and strong sense of initiative
- Utilizes problem-solving skills to resolve issues
- Strong work ethic coupled with a growth mindset attitude
- Builds and maintains strong business relationships
- Strong organizational skills and ability to handle multiple priorities
What Success Looks Like
- Elevated Coca‑Cola brand presence across all Red Zone priority neighbourhoods.
- High-quality activation and merchandising execution that meets Red Zone and FIFA readiness standards.
- Positive customer feedback and strengthened customer relationships.
- Consistent delivery of premium execution in high‑traffic Toronto environments.
Work Environment
- Field‑based across Toronto’s core Red Zone neighbourhoods
- Frequent outdoor work, high-foot-traffic settings, and support for high‑visibility consumer-facing activations.
- Major‑event environment exposure
Physical Requirements
- Walking for extended periods of time
- Must be able to lift and carry weights up to 50 lbs
- Reaching, stooping and bending
Why work with us?
- Join a local, family-owned business that’s part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
- Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
- We have generous referral rewards and recognition programs you can participate in.
- We have close, local connections with the communities in which we operate across Canada. We’re determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.
- We’re building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit cokecanada.com/sustainability/
Coke Canada has been recognized as one of Canada’s Best Employers for Diversity, and we’re committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. If this role excites you, even if you don’t check every box, we encourage you to apply. Your unique experience and perspective could be what we’re looking for. Unless otherwise specified, this job post is for an existing vacancy.
Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call 1-844-383-2653 or email HR@cokecanada.com
Important
All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some, or all, of the following: criminal clearance, employment verification, education verification and driver's abstract review. Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.