Senior Manager, Omni Channel Shopper Marketing

About This Opportunity

Reporting to the Director, Shopper Marketing, the Senior Manager, Omni Channel Shopper Marketing develops, implements, and execute growth strategies and beverage solutions in collaboration with a national retail customer portfolio across Canada. This role is responsible for driving value, increasing beverage sales, and enhancing profitability throughout Canadian outlets.

In addition, the Senior Marketing Manager will oversee and nurture relationships with our customers marketing teams, brands, strategic partnerships, regional and local assets, internally and externally. This leadership position will also be accountable for orchestrating customer programs year-round, while managing retail channels as well as digital marketing initiatives to achieve strategic objectives.

Location: Toronto King Street Office (3 days/week) or any major hub(Richmond, Calgary, Montreal) – work from home is optional but coming in to the office is preferred.

Responsibilities

• Lead the Omni channel Shopper Marketing team (4 direct reports) to develop industry leading retail shopper marketing strategies, in-store and online across all large and small store formats (grocery, mass merch, convenience, gas)
• Coach and develop direct reports on brief writing, customized program development, marketing strategy and creative execution
• Lead the implementation and execution of overall retail marketing strategy for Canada, collaborating with various internal and external stakeholders, including Brand & Category Commercialization teams, to develop insight-driven marketing programs aligned with consumer targeting and customer strategies
• Manage marketing spend in accordance with program budgets; ensures productivity strong return on investment of all marketing activities; priority setting and execution.
• Lead the development of our retail media network investments strategy
• Lead the coordination of marketing campaigns between our partners at Coca Cola, and our customer teams (eg. Olympics, FIFA World Cup, innovation launches, meals/snacking strategy)
• Contribute to the long-term and short-term planning of the retail strategy, consumer missions, and marketing plans, utilizing data-driven consumer insights.

Qualifications

• 5+ Years experience in shopper marketing function, preferably in marketing in fast-moving consumer packaged goods (FMCPG).
• Bachelor's degree or the equivalent combination of education and experience required
• Retail experience preferred (eg. Loblaw, Walmart, Sobeys, Metro, Costco, Gas and Convenience)
• Demonstrated strong leadership skills and influencing ability
• Proven working experience in digital marketing, particularly within the CPG industry
• Bilingual preferred but not mandatory