Sales Execution Lead
Coke Canada Bottling is Canada’s Local Bottler. We’re Made Local.
Proudly independent, we are a Canadian, family-owned business. Coke Canada Bottling makes, distributes, merchandises, and sells the most-loved beverages Canadians enjoy. With over 6,000 diverse employees coast-to-coast, we operate in every province through 50+ sales and distribution centres, and five manufacturing facilities.
Coke Canada supplies some of Canada’s favourite beverage brands, and we want to continue to be the leading beverage partner in Canada, creating a better future and delivering optimism by bringing sustainable value to our employees, customers, consumers, and communities.
Advancing a high-performing, collaborative and inclusive culture is at the core of our vision to be the World’s Greatest Bottler, Built by the Best People, and we’re looking for exceptional talent to help get us there.
For more information about Coke Canada Bottling and our products, visit cokecanada.com/our-product.
Role Details
- Work Location – Waterloo, Guelph, Kitchener, Oakville, Milton, Burlington
- The full base salary range for this position is from $79,000 - $100,000 annually. The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity.
- Initial Posting Close Date – April 20th 2026
About This Opportunity
The Sales Execution Lead (SEL) directly leads the Coke Canada's Sales Execution team within the assigned area. This role is responsible for translating strategic priorities into operational execution in Coke Canada's customers' stores. Customers will mostly be comprised of national and local grocery chains and mass merchandisers.
Through the Sales Execution team, the SEL is responsible for ensuring our customers are always “in-stock” on shelves, displays and in coolers across the Coke Canada portfolio of beverages in order to capture maximum sales and ensure our products are executed to the company's standards.
We strive to be our customers most valued supplier by delivering superior customer service and provide a point of difference from our competition. We deliver all of the above while achieving all of our budget targets.
Responsibilities
- Staff, train, evaluate and develop a team of full time and part time Sales Execution Associates (SEA).
- Establish partnership with customers, ensuring needs are met. Promptly respond to customer queries and issues.
- Negotiate and optimize customer service levels based on company guidelines
- Visit customers' stores to monitor adherence to execution standards and ensure customer satisfaction.
- Schedule team members to meet the demands of the business, flexing labour to match volume.
- Manage team within labour and operating budget.
- Collaborate daily with internal Sales and Customer Operations partners to ensure alignment on all initiatives.
Qualifications
- Bachelor's degree, in Business or related background preferred with
- 1-3 years progressive Sales experience
- Previous progressive responsibility with account management at a consumer goods organization
- Complex selling knowledge with proven ability to create and sell-in customer specific promotional programs and key initiatives
- Proven ability to manage needs and concerns of multiple stakeholders across various business systems.
- Proficient experience with computer application such as SAP, Excel, Powerpoint etc.
- Strong business acumen, including an understanding of budgets and operating costs
- Customer focused with proven relationship building strengths and solid experience developing workforce plans based on business goals
- Comfort and ability to thrive in a high-change, fasted paced environment
- Proven collaboration skills with the ability to gain consensus through personal influence
- Demonstrated ability to invite diverse perspectives, promote an inclusive work environment and support workforce diversity
- Accomplished team-builder, skilled at inspiring, motivating and developing people
- Ability to operate a manual/powered pallet jack or lift product.
- Valid driver's license and driving record within MVR policy guidelines
- Ability to lift 50 lbs- physical demands while working with the team in field
Why work with us?
- Join a local, family-owned business that’s part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
- Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
- We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being. This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
- We have close, local connections with the communities in which we operate across Canada. We’re determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.
- We’re building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit cokecanada.com/sustainability/
Coke Canada has been recognized as one of Canada’s Best Employers for Diversity, and we’re committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. If this role excites you, even if you don’t check every box, we encourage you to apply. Your unique experience and perspective could be what we’re looking for. Unless otherwise specified, this job post is for an existing vacancy.
Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call 1-844-383-2653 or email HR@cokecanada.com.
Important – please note
All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some, or all, of the following: criminal clearance, employment verification, education verification and driver's abstract review. Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.